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Benetti partner of “Natura e Artificio” by Studio Rotella – InOut 2024

15/10/2024

In the renowned context of InOut, the event dedicated to the contract community held in Rimini, Benetti participated as a partner in the project "Natura e Artificio," conceived by the versatile architect Fabio Rotella from Studio Rotella.

It is an artistic and functional installation, designed for both public and private spaces, conceived as a place of reflection on the relationship between nature and the planet, where humans play a key role in the preservation of life.

Natura e Artificio_InOut

Flora: floral decorations.

The installation was enhanced with dehydrated flowers and foliage in warm tones of beige and ochre, reinterpreting the Flora collection from Benetti’s Pianeta Verde collection, also conceived and developed in collaboration with architect Fabio Rotella. The Flora collection is distinguished by its customizable floral decorative elements, allowing for personalized sizes and designs, creating unique natural environments.

Located in the Greenscape pavilion, the installation stood out for its evocative design and the use of eco-sustainable materials. The oval-shaped space symbolizes a forest, with slats rising like trees, creating an atmosphere of contemplation and meditation, adorned with Benetti's flowers and foliage.

Natura e Artificio_Flora_Pianeta Verde