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In the landscape of contemporary interior architecture, pure aesthetics are no longer enough. The design of spaces, especially in corporate and executive environments, is evolving into a powerful vehicle for communicating brand identity. In this context, biophilic design is no longer just a decorative trend, but takes on a strategic role: transforming the workplace into an ecosystem that reflects the company’s values.
Benetti Home has embraced this challenge, redefining the very concept of “vertical greenery.” The goal is not only to bring nature indoors, but to integrate it seamlessly into the designer’s color vision, ensuring perfect visual coherence between brand identity and physical space.
Therefore, the Moss color palette features 12 chromatic variations, designed for the most demanding corporate environments.
Traditionally, “moss” or stabilized lichen is associated with a single shade of green. However, a company’s identity is rarely limited to one color.
Benetti Moss was created from the need to provide professionals with the tools to design “vertical greenery” that is also “vertical color.” These 12 shades were developed not as simple decorative alternatives, but as true space-branding tools.
Each color has been carefully studied to evoke a specific emotional and psychological response, adapting to different areas of a workspace and to the unique personality of each brand.
To meet every interior design need, the moss is divided into three tonal families, each with a specific architectural purpose:
Essential greens: always available in stock for quick project execution:
Grass: The vibrancy and energy of a spring meadow, ideal for break areas and dynamic collaborative spaces.
Forest: The depth of woodland tones, encouraging visual relaxation and concentration, perfect for executive offices and meeting rooms.
Verde Granozzo: A natural, balanced, and versatile shade that fits any context, adding an organic yet understated touch.
Material and neutral tones: for minimalist settings or to complement industrial materials:
Cream: The pure essence of lichen, with no added pigments. The ideal choice for those seeking maximum material authenticity.
Sea Mist: An airy, luminous tone, perfect for accent walls in minimalist environments or for enhancing natural light.
City: A rigorous anthracite grey, designed for industrial aesthetics, perfectly matching concrete, metal, and glass.
Accent color variations: pure color to define zones and communicate brand identity:
Ocean: A deep blue for a solid, institutional, and reliable communication.
Blue: A vibrant tone for bold contrasts and graphic installations.
Sunshine: A bright yellow that stimulates creativity and interaction.
Sunset: A warm orange for welcoming and comfortable lounge areas.
Fuchsia: For bold, artistic installations with strong visual impact.
Red: Passion, dynamism, and energy to define unmistakable architectural focal points.
At Benetti Home, technological innovation never comes at the expense of ecological integrity, this is a core principle of our production philosophy. All colors in the palette (except, of course, the Cream variant, which contains no pigments) are created exclusively using food-grade dyes.
This process ensures two key benefits for people’s well-being: it preserves the ecological integrity and biodegradability of the stabilized lichen, and it maintains the natural fragrance of the moss while preventing the release of harmful VOCs (Volatile Organic Compounds), thus protecting indoor air quality in office environments.
Choosing Benetti Home means choosing authentic, safe, and sustainable biophilic design in every shade.
