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Benetti Moss Walls in the Telelombardia Studios

18/11/2024

Benetti expands its portfolio of collaborations with Telelombardia, the regional television broadcaster offering a rich daily programming with news, news programs, political analysis, entertainment, and sports shows.

The new partnership between Benetti and Telelombardia has led to two significant projects. The first was carried out at the entrance of the broadcaster's headquarters, while the second involved one of the main studios. These projects arose from Telelombardia's need to make its spaces greener and more welcoming by integrating natural elements.

Benetti Moss Logo in the main entrance of the headquarter

Initially, Benetti created a wall using the traditional Benetti Moss in Grass color, positioned in the main entrance corridor of the headquarters, completed with the broadcaster's logo in a darker Forest green shade. With Benetti MOSS Logo, it is indeed possible to create logos, writings, and plant designs. The logo was made from 2 cm thick PVC sheets, cut, milled, and vegetated. Along with the logo, a 1:1 installation scheme and mounting supports are provided. The fixing system allows the logo to be slightly distanced from the wall, achieving a beautiful "suspended" effect.

Not only Benetti MOSS Logo enriches the space, but also represents a sustainable and cutting-edge choice in interior design.

“Our collaboration with Benetti stemmed from a need to integrate natural elements into our environments, which at the same time played on a connection and direct reference to one of our hottest topics: football – said the broadcaster's director, Fabio Ravezzani – For this reason, after the first project, we reinforced our partnership with a second request.”

Telelombardia_Studio QSVS-Qui Studio Voi Stadio_Benetti Moss

Benetti Moss evokes the football field grass in the studio of QSVS – Qui Studio Voi Stadio

The second project involved the installation of vertical green panels inside QSVS recording studio – Qui Studio Voi Stadio, one of the broadcaster's long-standing programs dedicated to the latest news from the world of football.

Benetti Moss panels were skillfully placed along the studio counters, adding a natural and visually appealing touch to the environment. This custom-made product presents unique features, adapting perfectly the surface and elegantly following the curves of the counters.

The use of Benetti Moss in the Grass green shade is a clear nod to the soccer field turf, a central theme of the show. This installation strengthens the visual connection to soccer, creating an immersive atmosphere for viewers and guests.

Telelombardia_Benetti Moss

A more harmonious and relaxing workspace

The Benetti panels serve multiple functions within the studio, offering much more than just a decorative element. Thanks to the natural characteristics of zero-maintenance stabilized moss, Benetti Moss walls not only enhance the environment but also contribute to creating a more harmonious and relaxing workspace. The Benetti walls become real focal points within the studio, capturing attention in an overall aesthetic balance.

The partnership with Telelombardia highlights the remarkable versatility of the Benetti product, standing out not only for both customization options in size and ability to adapt to various surfaces, including flat and curved. This collaboration underscores Benetti's skill to create tailor-made solutions that seamlessly integrate into any context, confirming its established expertise in the sector.

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