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Benetti Moss at Salone del Mobile 2022

24/06/2022

BENETTI HOME, a leading Italian company in the world of vertical gardens and indoor green settings, will be present in the SHA-DOW | DREAMLUX booth in Hall 1- E 01 of Salone del Mobile.Milano, with its BENETTI MOSS product.

Benetti Home Installation, The Vertical Garden

In this context, BENETTI HOME has created a wall measuring 2.40 x 3 meters in the color grass, included in a special and unusual installation conceived by architect-designer Alessia Galimberti in collaboration with fashion designer Chiara Boni. For the Salone del Mobile edition 2022, DREAMLUX - a fiber optic fabric company - presents the project TO BE OR NOT TO BE WITH BEE, which refers to the GREEN INSIDE theme, the company's new concept design.

Guidelines of the project are eco-sustainability and nature, also read through the theme of the fundamental role of bees for the environment. Nature becomes the protagonist; it is the new luxury of an Interior Design that aims to generate well-being and eco-awareness through the use of sustainable materials and alternative creativity under the banner of nature's values.

Benetti Moss, Dreamlux

The Green Wall and it's beneficial effects

BENETTIMOSS fits right into this project, with a wall made of 100% natural and stabilized lichen, cladonia stellaris, a moss collected in the forests of Northern Europe. A product with unique characteristics that requires no management in terms of light and water, is stable and long-lasting, does not attract dust, is fire retardant and zero maintenance of indoor greenery.

For the DREAMLUX project, the MOSS wall is transformed into a striking lichen-grass wall, which accommodates - in an extraordinary interplay of fiber-optic textiles and lighting effects - the flight of a bee, a powerful message of protection and defense of nature and the future of our planet.

The scenic presence of greenery in interiors is a philosophy that goes in search of the undoubted positive effects of relaxation and well-being that the presence of the 'green' element generates in every context: in the home, in the office, in commercial spaces, in catering and hospitality, in conference settings or in the booths of a prestigious fair, as in the case of DREAMLUX at the Salone del Mobile.

Benetti Moss, Dreamlux
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