Business24 is one of the most important magazines in Italy for information in the business sector, specialized in interviews with entrepreneurs and managers, with the format of talk-shows. Pole Position is a program in which entrepreneurs and brands can introduce their company story as well as the key concepts behind their success.
Welcomed by Denny Mendez, Stivens Benetti, owner of the company, tells the story of Benetti Home, which started in the stone interior design industry and then continued in the green interior design industry producing interior vertical gardens for the HO.RE.CA and retail world.
The main product presented by Stivens is Benetti Moss, a vertical garden with zero maintenance, lichen 100% natural and stabilized.
“Stabilization is the keyword, our products are without maintenance” states Benetti, specifying that this is the reason of success. Once installed the product doesn’t need light or water.