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From 2025 February 22 to February 24, Milan is holding the 20th edition of Identità Golose congress, a reference for professionals of hospitality, restaurant and hotel sector. This year, the event introduced Identità future, a section dedicated to innovations in design and reception.
Benetti Home as a technical partner, is contributing to the fair by bringing its unique view of nature in exhibition spaces with three art walls especially created for the occasion.
In the talk area in which masterclasses and interviews with experts from the sectors will be carried out, Benetti home will present its new collection AKUBEN, an acoustic panel combining stabilized lumber and lichen. Its aesthetic reminds the classical Nordic design characterized by from wooden slats, with a touch of green adding warmth and naturalness to the room.
In the central square, Benetti Home transforms the space into an exclusive photo set with the Benetti GILI collection, embellished with golden butterflies in three dimensions. An installation that combines natural elements and refined details for a modern and innovative concept, perfect for those who want to capture a special moment.
For those who love the authentic beauty of nature, Benetti Home has come up with a wild and jungle effect green wall. Made on a Forest base and enriched with dense foliage, this installation creates an evocative setting for photographs taken during the event with Benetti Home's special touch of green.
With these three creations, Benetti Home brings to Identità Future its vision of sustainable and attractive design, in which nature becomes the protagonist of contemporary hospitality.
