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When two companies with a common goal come together, the result is often a success that grows over time. This is the case with the collaboration between Benetti and Mein Maler, which, starting in 2017, has developed into a relationship based on mutual trust. Recently, two days of meetings and team activities were held in Novara, with the aim of further strengthening this synergy.
Benetti had the pleasure of hosting Mein Maler, a highly qualified German group specializing in decoration and renovation. Specializing in turnkey solutions, Mein Maler handles both exterior renovation projects and interior decoration, with a focus in northern Germany. This meeting proved to be a perfect opportunity to strengthen the bond between the two companies.
The collaboration between Benetti and Mein Maler has led to significant achievements, including prestigious projects such as the renovation of the Deutsche Bahnhof in Wolfsburg, one of Germany’s main train stations.
Another emblematic project involved the fashion chain Jack&Jones, where Benetti collections took center stage. Specifically, the Benetti Logo collection was used to create the iconic Bulldog that represents the brand. These projects highlight the effectiveness of an integrated approach that combines expertise and creativity, resulting in unique, high-quality outcomes.
The first day of the meeting was mainly dedicated to presenting Benetti's collections, with a focus on the latest innovations. An overview was given of Benetti’s standard collections, such as Benetti Moss, known for its versatility and functionality, alongside more refined collections like Batik Mosaic, a resin mosaic characterized by high versatility, perfect for both indoor and outdoor solutions.
Additionally, the recent 2024 collections were showcased, including Trees&Plants, Planters, and the new Pianeta Verde catalog, designed by Fabio Rotella. This collection represents a fusion of creativity and nature, with an innovative and original approach. It was a key moment to demonstrate to Mein Maler the future potential of Benetti and to emphasize the company's ongoing commitment to offering high-quality solutions.
On-Site Visits and Strengthening the Bonds
The second day was dedicated to a more hands-on approach and to strengthening the relationships, not only from a professional perspective but also on a personal level. The Mein Maler team had the opportunity to visit Benetti’s production facility, getting a close look at how the collections and solutions are created, and to complement their visit with a tour of the Decor Lab showroom in Milan, where some of the latest collections are on display.
The day concluded with a visit to the city, providing a chance to socialize and further solidify the bond between the teams. This type of experience helped create an even stronger connection, which is essential for tackling future challenges together. The synergy between Benetti and Mein Maler continues to grow, rooted in values of trust, expertise, and a constant commitment to delivering innovative, high-quality solutions.
